What Buzzfeed's Data Tells About The Pricing Of Native Advertisements
Buzzfeed's recent progress report demonstrates that native advertising is demanding an impressive premium over display advertising. This is because Buzzfeed and other native ad publishers are...
View Article@GSElevator Demonstrates The Potential Of A Twitter-first Media Strategy
The often-criticized @GSElevator Twitter account is capitalizing on his growing audience to publish long-form content on other media sites. Twitter has become the place for celebrities and brands to...
View Article618 Million Reasons To Give Every Washington Post Reader A Kindle Fire
A sign hangs on the outside of the Washington Post Building August 6, 2013 in Washington, DC, the day after it was announced that Amazon.com founder and CEO Jeff Bezos had agreed to purchase the...
View ArticleDon't Bet Against LinkedIn - It Will Win A Large Share Of A $44 Billion Industry
Linkedin founder Reid Garrett Hoffman (C) and CEO Jeff Weiner (2nd R) at the ringing of the opening bell of the New York Stock Exchange May 19, 2011 during the initial public offering of the company....
View ArticleThe Impact Of Mobile On Publishers -- More Consumption, Less Revenue
News organizations will continue to struggle as users transition from consuming media on computers to mobile devices. Since the mid-1990s, the lifeblood of media companies online has been display...
View ArticleTwo Unrealistic Ways To Arrive At A $3 Billion Plus Valuation Of Snapchat
Snapchat rejected a $3 billion offer from Facebook (disclosure – I own Facebook and Groupon stock), but now its team needs to figure out a revenue model to justify an even higher valuation. Two most...
View ArticleAre These 4 Brands Creating Great Content Or Just Entertaining Advertisements?
Video History is repeating itself. Last week, branded content took huge steps to demonstrate that brands will own the future of web media and entertainment consumption. Coca-Cola, Google, Prada, and...
View ArticleWhat Facebook's Recent Product Changes Tell Us About The Future Of Content
Facebook announced an algorithm change last week that has dramatically impacted the content consumed online and on mobile devices (disclosure: I own shares of Facebook). While 30% of Americans find...
View ArticleWill The Content Marketing Trends Continue? It Depends On Proving Your ROI
Video Many predictions were made about the future of the fast growing content marketing industry at the end of 2013. Before getting too excited about the opportunity, marketers must always remember...
View ArticleNow That Publishing And Circulation Are Free, What Can Media Companies Do To...
Traditional print media companies are struggling. In the five years since peak advertising revenue in 2005 (online & offline included), newspapers have lost 55% of their advertising revenue. The...
View ArticleMore Consumer Data Is Going To Help Local Businesses Finally Transition To...
Over the next few years, small and medium businesses (SMBs) that operate locally will have access to a significant amount of customer data, which will substantially impact their ability to reach...
View ArticlePaper Has The Potential To Change How Facebook's 1.2 Billion Users Consume Media
VideoBased on watching the promo videos for Paper, the new Facebook application, I believe this new application will be one of the most valuable platforms for media companies and brands to distribute...
View ArticleWhy Media Companies Need To Start Building Their Instagram Audiences Now
Forward thinking media companies should focus on building a significant audience on Instagram. Although some media companies have ignored Instagram or invested little time into it because of the...
View ArticleWhy Media Companies Are Competing On Their Content Technology Platforms
As the economies of scale continue to erode in the news business, large companies are struggling to maintain the business structures that were fundamental to winning in an earlier era. To win today,...
View ArticleCapitalizing On Attention, A New Pricing Scheme Will Change How Digital Ads...
The Media Ratings Council approved a new pricing model for digital advertisements on September 29th that could shift the way advertising is sold and content is produced on the web. The display...
View ArticleUnicorn Technology Companies Are Special, But What Do Their Valuations Really...
There has been a significant amount of fanfare and concern as the number of private technology startups receiving a valuation over $1 billion (these companies are called “Unicorns”) has eclipsed 100....
View ArticleTech Unicorns: Not So 'Bubbly' If The Value Of Preferences Is Considered
The recent obsession over Unicorn IPO down-rounds is misleading and ignores the terms of the pre-IPO investments. The talk of a “bubble” and the collapsing value of software companies that have raised...
View ArticleFacebook Is Changing The News Game -- Are Publishers Ready?
Facebook has displaced Google as the number one source of traffic to publisher sites and continues to grow its share, while Google remains stable. This suggests that Facebook is displacing other...
View ArticleData From 10,000 Articles Prove That Content Marketing Really Does Work
Content marketing articles are capturing attention and engagement at a far higher rate than the few seconds that readers generally engage with a standard display or social newsfeed advertisement,...
View ArticleTo Survive, Media Companies Must Own The Relationship With Their Audiences
Data and attention are the currencies of the information age, and media companies need to capitalize on both to successfully compete with platforms. If publishers are going to mount a defense against...
View ArticleStarting To Livestream? This Data From Gaming Can Guide Your Strategy
Gaming is almost always ahead of its time in terms of business model and technology relative to the rest of the media industry. And in the platform-dominated world, the gaming industry could be a very...
View ArticleVideo Is The Future Of Media On The Web
Cisco predicts that, by 2020, 82% of consumer internet traffic will be video and total global internet traffic will increase at 22% per year, making internet traffic in 2020 95 times greater than it...
View ArticlePC Gaming, A $32 Billion Industry, Is Going To Change Dramatically Due To New...
PC gaming is a $32 billion entertainment industry and is approaching $30 billion in hardware sales. A major disruption to this market is coming via new cloud technologies as signaled in a recent Nvidia...
View ArticleGPUs In The Cloud - The Largest Providers Are Investing Heavily Today
Cloud providers are investing heavily in making GPUs, and Nvidia is winning many contracts due to its CUDA platform supporting artificial intelligence. There are many use-cases for GPUs in the cloud...
View ArticleStreaming Games From The Cloud Will Unleash Creativity And New Distribution...
Cloud gaming is going to free consumers and games from their dependence on hardware. Just like streaming music and movies unleashed a massive amount of creativity, game developers will take advantage...
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